CENTURY 21® and Major League Soccer: A Winning Partnership

CENTURY 21® Real Estate has announced an exciting multiyear partnership with Major League Soccer (MLS), bringing together two iconic brands that share a passion for excellence, teamwork, and community. This collaboration will connect CENTURY 21 affiliated agents with MLS fans across the United States, enhancing local engagement and reinforcing the importance of homeownership.

Through this partnership, CENTURY 21 will have a presence at MLS events, digital content, and broadcasts, creating unique opportunities to showcase its commitment to serving communities nationwide. As soccer continues to grow in popularity across the U.S., this alliance allows CENTURY 21 to engage with a dedicated and diverse fan base that values both home and community.

The Growing Popularity of MLS and Homeownership

Major League Soccer has seen exponential growth over the past decade, both in terms of fan base and market expansion. With new teams joining the league, increased television ratings, and heightened global interest, MLS has become a major player in the world of professional sports. Cities with MLS teams have witnessed increased economic development, rising property values, and enhanced local pride, making homeownership in these areas an even more attractive prospect.

For many fans, soccer isn’t just a sport—it’s a way of life that brings people together. Similarly, real estate is more than just transactions; it’s about finding the right place to call home. CENTURY 21 understands that homeownership is a milestone that goes beyond finances—it’s about stability, investment in the future, and becoming part of a thriving community. The partnership between CENTURY 21 and MLS underscores this connection, making it easier for soccer fans to turn their passion for the game into a deeper commitment to the cities they love.

CENTURY 21 Northstar and Portland’s Soccer Legacy

For CENTURY 21 Northstar, this partnership is especially exciting because it shares a home city with the Portland Timbers, one of MLS’s most passionate and storied clubs. Portland is known for its deep-rooted love of soccer, with the Timbers Army providing one of the most electric atmospheres in the league. Just as the Timbers bring the community together through the sport, CENTURY 21 Northstar takes pride in helping people find their place in Portland’s vibrant neighborhoods.

Portland’s real estate market is as dynamic as its sports scene. The city offers a mix of historic homes, modern condominiums, and charming neighborhoods that cater to a wide range of lifestyles. From the bustling Pearl District to the scenic views of the West Hills, there’s a home for every type of buyer. CENTURY 21 Northstar’s expertise in navigating Portland’s housing market ensures that clients can find a home that not only fits their needs but also keeps them close to the action of their favorite MLS team.

The Role of Community in Soccer and Real Estate

One of the most powerful aspects of soccer is its ability to unite people from all walks of life. Fans gather in stadiums, sports bars, and living rooms to support their teams, forging bonds that extend beyond match days. Similarly, real estate is deeply tied to the concept of community. Where you live shapes your experiences, connections, and opportunities.

CENTURY 21 Northstar recognizes that finding a home isn’t just about square footage and location; it’s about discovering a neighborhood that feels like home. Whether it’s a walkable area near Providence Park where Timbers fans can gather on game days or a quiet retreat with easy access to Portland’s outdoor amenities, CENTURY 21 Northstar helps clients find the right fit for their lifestyle.

The company’s commitment to exceptional service mirrors the dedication of MLS teams to their fans. Just as soccer clubs invest in their supporters through community initiatives, fan engagement, and grassroots programs, CENTURY 21 Northstar invests in its clients by providing expert guidance, market insights, and a seamless home-buying experience.

Why Portland is a Great Place to Live

Beyond its love for soccer, Portland is a city with a lot to offer. Known for its lush green spaces, thriving arts scene, and renowned food culture, Portland provides an unparalleled quality of life. It’s a city that values sustainability, creativity, and community—a perfect match for those looking to plant roots in a vibrant, forward-thinking environment.

For soccer fans, Portland’s commitment to the sport is evident not just in the Timbers but also in the Portland Thorns, one of the most successful teams in the National Women’s Soccer League. The city’s dedication to the game creates a unique culture where sports and everyday life intertwine seamlessly. Whether you’re walking through a neighborhood lined with Timbers flags or attending a local soccer tournament, the city’s passion for the game is ever-present.

Real estate in Portland offers something for everyone. The city’s diverse neighborhoods each have their own distinct character, from the historic charm of Irvington to the modern energy of the South Waterfront. CENTURY 21 Northstar’s deep knowledge of these areas ensures that clients find a home that aligns with their lifestyle and priorities.

The Future of the CENTURY 21 and MLS Partnership

As CENTURY 21 and MLS continue to build on their shared vision, the impact of this partnership will only grow. Fans can expect to see increased engagement opportunities, exclusive content, and community-driven initiatives that bridge the gap between sports and homeownership. The collaboration highlights the synergy between two industries that both center around passion, dedication, and community.

For those considering buying or selling a home, this partnership reinforces the idea that real estate is about more than just transactions—it’s about belonging. Whether you’re a lifelong Timbers supporter looking to live closer to Providence Park or someone new to Portland hoping to experience its vibrant culture, CENTURY 21 Northstar is here to help.

The excitement of MLS, the thrill of homeownership, and the love for Portland all come together in this unique collaboration. Whether you’re cheering on the Timbers or searching for your next home, CENTURY 21 Northstar is ready to guide you through every step of the journey. With a commitment to excellence and a deep appreciation for community, CENTURY 21 Northstar ensures that every client finds not just a house, but a home where they can truly thrive.